Before installing the new 9 speed, did a full drivetrain clean. Chemically washed chain and crankset to sparkling new look.
This is how my FELT looks as of now. Upgrades since working at the shop:
-Speedplay X-series titanium pedals
-Bontrager RACE LITES
-Bontrager Race X Lite tires
-Bontrager Aluminum Race Blade bars
-Shimano Dura Ace 9-speed cassette